Our Approach

Our approach is deliberately simple and repeatable.

Instead of relying on single creators or one-off activations, we design and run small, coordinated groups of creators who share the same audience and deliver the same core message across different formats. This creates repetition, reinforcement, and clearer performance signals - without increasing risk.

It’s a more deliberate way to turn creator activity into a channel you can actually learn from and build on.

How it works

1. Define the growth message

We start by identifying one clear product pain, use case, or outcome to lead with. This gives every piece of content a shared purpose and makes performance easier to assess.

3. Coordinate delivery

Creators publish once each, staggered across the month. This creates repetition and recall without oversaturation, and ensures distribution feels intentional rather than noisy.

2. Assemble the Creator Cohort

We build a small, aligned group of 2–3 creators who speak to the same audience but create in different native formats. This spreads risk while reinforcing the message.

4. Measure what matters

We track clear performance signals such as clicks, signups, and engagement quality. This allows us to understand which messages and creators are actually driving demand.

5. Optimise and repeat

Each month, we refine the approach based on what performs — doubling down on what works, retiring what doesn’t, and continuously improving results over time.

Why it works

Traditional creator marketing often struggles because it relies on isolated posts and individual creators. Creator cohorts solve this by introducing structure.

With targeted cohorts:

Messages land multiple times across the same audience
Performance is easier to assess and compare
Learnings compound month over month
Risk is spread across multiple creators
The channel becomes more predictable

This is what allows creator marketing to move beyond awareness and into measurable demand.

What this means for your team

Our process is designed to fit how modern AI and EdTech teams operate.

You get:

A repeatable monthly delivery model
Clear visibility into what’s working and why
Native creator content that aligns with product-led growth
A system that can be refined and scaled over time

We handle creator sourcing, coordination, briefing, and performance analysis — so your team stays focused on the product and growth strategy, not day-to-day execution and management.