THE METHODOLOGYMost brands place individual creators and hope. We deploy coordinated groups of creators who hit the same audience with the same core message across different formats simultaneously. Message repetition across formats is what drives conversion. Most audiences need three to five exposures before they act.
Before you scale creator marketing, find out what actually works.
Format 01
Long-form video
Depth and trust — detailed walkthroughs that build genuine consideration
Format 02
Short-form video
Discovery and reach — hooks that reach new audiences and drive awareness
Format 03
Professional social
Authority and credibility — practitioner voices with category expertise
01 Narrative strategy and creator sourcing
We begin with a deep onboarding session to understand your product, audience, and the one KPI that matters. We develop the core narrative — the specific emotional story that converts your audience — and source creators whose audience, format, and voice align with it.
02 Creator activation and briefing
Each creator receives a personalised brief built around the narrative strategy — not a feature list. We review every content concept before filming begins. Hook, narrative structure, CTA, and tracking are all confirmed before a single piece of content goes live.
03 Content live and performance monitoring
Each creator receives a personalised brief built around the narrative strategy — not a feature list. We review every content concept before filming begins. Hook, narrative structure, CTA, and tracking are all confirmed before a single piece of content goes live.
04 Optimisation and monthly strategy
Every month closes with a performance report and strategy call. We identify which creators, messages, and formats drove the best results — and brief the next month based on that data. Low performers are replaced. Winners are doubled down on. The program gets smarter every month.
THE BIGGER PICTURE
Most brands will spend $50,000 or more on creator campaigns this year without knowing what messaging actually works. We run a Narrative Sprint that costs a fraction of that and answers the question before you scale. The framework you build in six weeks optimises every creator partnership you run afterwards.
OUR THINKINGKey features of our approach
- 01
Narrative before distribution
We spend more time on the brief than most agencies spend on the entire campaign. The story is the strategy.
- 02
Conversion accountability
We align on one primary KPI upfront and report against it every month. No hiding behind vanity metrics.
- 03
Selective by design
We work with a small number of brands at any one time. Every partnership gets the same strategic rigour.
- 04
Systems over campaigns
Creator marketing compounds when there's a system underneath it. We build the system first.
Turn creators into a reliable growth engine and acquisition channel.
Book a 20-minute call and we'll tell you honestly whether it's a fit. If it's not, we'll tell you that too.
No commitment. No pitch deck. Just a simple conversation.