THE PROBLEMMost brands treat creator marketing as a series of one-off campaigns. They spend, get content, see inconsistent results, and can't figure out why. Nothing compounds. The reason is always the same.
Why creator campaigns fail to convert
01
No narrative strategy
Creators are briefed on features, not the emotional story that converts an audience. The content gets views. Nobody signs up.
02
Isolated posts
One creator. One piece of content. No reinforcement. Most audiences need 3–5 exposures before they act. A single post can't do that.
03
No optimisation loop
Every campaign starts from scratch. No institutional knowledge. No compounding. The channel never matures.
04
Wrong accountability
Agencies report on views and engagement. You need signups and cost per acquisition. Most agencies won't commit to the latter.
THE SOLUTIONThe Creator Growth Engine runs on three things simultaneously.
Remove any of them and you’re back to a campaign. Keep all three and you have a system that compounds.
Foundation
Narrative Strategy
Before any creator is briefed, we build the emotional story that converts your specific audience. The hook angles. The CTA architecture. The one-sentence brief every creator receives.
Structure
Creator Pod
3+ creators hitting the same audience with the same message across formats simultaneously. Long-form for trust. Short-form for reach. Repetition is what converts.
Compound growth
Monthly Optimisation
Every month we track every creator against one KPI. Kill low performers. Double down on winners. Month two is always smarter than month one.
WHAT'S INCLUDEDEverything managed. One ongoing process.
Creator fees are billed separately and transparently on top — you see exactly what every creator is paid.
1–2 Creator Pods — 6+ creators sourced, vetted, and contracted for you
8–12 pieces of native content across long-form, short-form, and professional
Full narrative strategy built for your product and audience before briefing
End-to-end creator management — briefing, content review, approval and go-live
Creator-level UTM tracking against one agreed KPI — signups, not impressions
Monthly performance report and 30-minute strategy call with next month's plan
HOW WE RUN ITFive steps. Every client. Every month.
The same system runs for every client. The variables change. The rigour doesn't.
Onboarding and Narrative Strategy
We begin with a 90-minute onboarding session covering your product, your audience, and the single KPI that matters. From this, we build your Narrative Strategy document — the emotional arc, the hook angles to test in Month 1, the CTA structure, and the one message every creator in your Pod will carry.
Creator Sourcing and Pod Assembly
We source and vet creators against your specific audience profile — not just follower counts. We look at engagement quality, commercial content track record, and audience geography. You approve the shortlist before we reach out to anyone.
Individual Briefing and Content Review
Every creator is briefed individually on a call — not by email, not via a shared doc. They receive the narrative strategy in their language, their specific hook angle, and a clear CTA structure. We review every piece of content before it goes live.
Coordinated Publishing and Live Tracking
Pod content publishes within a 7–10 day window so the same audience encounters multiple creators in close succession. Every link is UTM-tracked at creator level. You have live access to the performance sheet from day one.
Monthly Optimisation and Strategy Call
We close every month with a performance report and a 30-minute strategy call. Winners are briefed again with new angles. Underperformers are cut and replaced. The programme doesn't reset — it compounds.
Accountable to results. Not just effort.
PERFORMANCE GUARANTEE
We agree your signup target upfront, track against it every month, and if we fall short by end of Month 2 — Month 3 is free. No awkward conversations. No small print, just accountability.
IS THIS A FIT?Built for a specific kind of brand.
We work with a small number of brands at any one time. Every engagement gets the same strategic rigour — which means we can't work with everyone.
This is for you if...
- You're an AI tool, SaaS, or EdTech brand with a signup or free trial as your primary conversion goal
- You've spent money on creators and seen inconsistent results — or know the channel should be working but can't make it convert
- You have product-market fit and a landing page that converts — you need distribution, not product validation
- Your marketing budget is £5,000+ per month and you're ready to treat creator marketing as a serious acquisition channel
This isn't for you if...
- You want one-off campaign placements with no ongoing strategy or optimisation
- You measure success in impressions, reach, or engagement rather than signups and CAC
- You don't have a clear conversion goal or a working product for creators to authentically demonstrate
- You need results in week one — the programme is designed to compound over a minimum of three months
Why it works
Traditional creator marketing often struggles because it relies on isolated posts and individual creators. The CGE solves this by introducing structure.
With targeted cohorts:
Messages land multiple times across the same audience
Performance is easier to assess and compare
Learnings compound month over month
Risk is spread across multiple creators
The channel becomes more predictable
This is what allows creator marketing to move beyond awareness and into measurable demand.
What this means for your team
Our process is designed to fit how modern AI and EdTech teams operate.
You get:
A repeatable monthly delivery model
Clear visibility into what’s working and why
Native creator content that aligns with product-led growth
A system that can be refined and scaled over time
We handle creator sourcing, coordination, briefing, and performance analysis — so your team stays focused on the product and growth strategy, not day-to-day execution and management.
Turn creators into a reliable growth engine and acquisition channel.
Book a 20-minute call and we'll tell you honestly whether it's a fit. If it's not, we'll tell you that too.
No commitment. No pitch deck. Just a simple conversation.