Creator-led growth, run like a growth channel — not a favour.
Closeview Media builds, manages and optimises creator and affiliate programmes for ambitious SaaS, AI, Education, sports and fitness brands, using data to decide what to scale — not gut feel.
Most agencies deliver campaigns. We build the system behind them.
Programmes, not one-off drops
Creator partnerships are treated as a channel with a strategy, not a series of disconnected posts. Every partnership feeds the next decision.
Data decides what scales
We track performance at the creator, content and offer level, so budget moves toward what's converting and away from what isn't — quickly.
Built around how your category actually converts
Trials, signups and demos for SaaS and AI platforms. Ticket sales, membership growth and fan engagement for sports and fitness brands. We design the programme around the outcome that matters to you, not a generic playbook.
One growth system, six connected services.
Each service can run on its own — together, they compound. A creator partnership becomes UGC, UGC becomes affiliate content, affiliate performance tells us which creators to invest more in.
Seasonal Campaigns
Short-term, high-impact creator activity built around launches, key dates and moments that matter to your audience — a product release, a season opener, a major fixture.
Creator Management
Ongoing management of your creator roster and relationships, so partnerships stay consistent instead of ad hoc.
Influencer Partnerships
Strategic partnerships sourced and negotiated around your specific growth objectives, not follower count alone.
UGC
Authentic, creator-made content built for paid social, landing pages, matchday moments and organic — content that performs as an asset, not a favour.
Affiliate Marketing
Creator-led affiliate programmes that connect activity directly to signups, trials, ticket or membership revenue — with clear attribution, whatever the conversion looks like in your category.
Affiliate Performance Scaling
We use performance data to identify your best creators, content and offers, then put more weight behind what's already working.
Programmes built for technology brands.
Sourced and managed a curated set of productivity and workflow creators to introduce Fireflies to teams already talking about meeting tools and async work.
Paired lifestyle and tech-adjacent creators with course-creator voices to speak to Teachable's audience from two credible angles, backed by content performance tracking across formats.
Built a creator-led affiliate motion designed around Opal's subscription model, prioritising creators whose audiences were already engaging with focus and screen-time content.
A sample programme structure for a B2B AI platform with a self-serve trial: a coordinated pod of creators across YouTube, LinkedIn and TikTok, run through our test-and-scale framework.
Want to see more? Request our case studies.
Request our case studies →Every programme runs on the same framework.
We call it CGE internally — the discipline behind every partnership we run, whether that's a SaaS trial funnel or a sports brand's fanbase, not a package you buy.
Start narrow
Small, deliberate creator tests across formats and platforms, before committing real budget.
Track what matters
Performance tracked at the creator and content level — views, engagement, and downstream conversion.
Find the pattern
We identify which creators, formats and angles are actually driving signups, not just impressions.
Adjust in-flight
Briefs, budgets and creator mix shift toward what the data says is working, while the programme is live.
Put weight behind it
Proven partnerships and formats get more budget and become the backbone of an always-on programme.
This is the same discipline whether we're running a two-week seasonal campaign or a twelve-month affiliate programme — the size of the test changes, the process doesn't.
From first call to a scaled programme.
Strategy
We map your funnel, audience and offer to decide where creator and affiliate activity actually fits.
Creator & affiliate identification
We source and vet creators against your audience and goals, not vanity metrics.
Campaign development
Briefs, content angles and offers are built collaboratively with each creator, so content stays authentic.
Launch
Content goes live across the agreed platforms, with tracking in place from day one.
Measurement
We report on what's actually moving — views, engagement, clicks, signups — not just reach.
Optimisation
Underperforming creators and formats are adjusted or replaced; winners get sharper briefs.
Scaling
What's proven gets more budget, more creators, and becomes part of an always-on programme.
Let's build your creator growth programme.
30 minutes to walk through your funnel, your goals, and whether creator-led growth is the right lever right now.